About 1 — Daedalus Projects

About Daedalus

Lead by brand strategist and cultural anthropologist Adriana Mariella, Daedalus is a new kind of brand consultancy.
We combine years of experience working with some of the world’s biggest brands with academic scholarship to deliver an unmatched understanding of culture, media, and consumer habits; an indispensable asset to brands launching into a rapidly changing media landscape and an increasingly competitive, saturated economy.
Designed to be whatever a brand needs in its early stages, we don’t stop at design and brand strategy. Building investor presentations, consulting on product development, or executing launch campaigns, we’re small enough to be nimble and provide solutions for the unique challenges that budding brands face, leaving them with a roadmap for success and growth.

Best in the Business

Adriana has spent her career helping shape some of the world’s biggest brands. Before forming Daedalus, she worked with brands like:

Beyond Madison Avenue

After receiving her MA from New York University, Adriana has published her work in peer-reviewed publications and presented it on a national scale. She brings this unique background to Daedalus clients, helping them understand how to leverage their role in culture at large.

Press & Peer-Reviewed Work

“While the Jury Might be Out on Ads, COVID Has Shown That Ideas are Far From Dead” AdvertisingWeek360 (2020)

“Tragedy, Heroes, and the American Imaginary: Blockbuster Conflict Film from 2006-2016” Chapter in Our Fears Made Manifest: Essays on Terror, Trauma and Loss in Film, 1998-2019 (McFarland Press)

“Culture for Sale: Ads in the Age of Artertainment.” Chapter in The Art of Artertainment: Nobrow, American Style (Vernon Press)

“Selling America: How Post-Recession Ads Told Americans the Story of Themselves.” International Journal of Humanities and Cultural Studies