Put simply, we build brands.
We help early stage brands, projects, and organizations articulate who they are and why they matter. More than “branding,” we act as a true creative partner, giving good ideas the structure they need to be executed, crafting the story that will get them noticed, and architecting the meaning they need to be remembered.
From brand positioning and launch strategies to business storytelling and fundraising presentations, we help whatever you’re building get off the ground.
What we do.
Brand Positioning
We articulate who you are and why your target or investors should care. We identify what separates you from your category. We set an ambition for the future and define the values and behaviors that will get you there. Where needed, we help hone your product offering to align with market opportunities.
Consumer Segmentation
Using an ethnographic approach, we paint an honest, vivid picture of your target consumers. Who are they? What do they love? What’s important to them? What do they read, listen to? Who are they following? Most importantly: Why do they need you?
Business Storytelling
We package this into a compelling, visually sleek brand story. We craft fundraising presentations and pitch decks as well as internal and external collateral you’ll need to represent the brand to newcomers. Wherever your brand story is told, we provide the words.
Launch Planning & Consulting
We create a plan to bring your brand or project live, from square one to consumer launch. For brands without a brand or marketing hire, we offer ongoing consulting to navigate your initial launch and provide a roadmap for continued growth.
Who we work with.
Brands & Products
We work best as a creative brand partner to early stage brands (yet-to-be launched concepts, seed/pre-seed phase, Series A companies), but can assist more established brands in need of a reset or pivot.
Organizations & Initiatives
Non-profits, community organizations, and grassroots campaigns need the same structure and vision as brands that sell products and services. We help define something galvanizing and identify smart strategies for growth.
Creative Projects & Individuals
We work outside the bounds of traditional “brands,” and can help launch any idea. From books launches to album releases to individuals starting their own company, we can act as a strategic partner.